1.
Friend thought leaders in your industry. Although a large percentage of the
people will not accept your friend request, at least 10% of the thought leaders
should.
2.
Start engaging with your audience by posting stuff on your wall. The stuff
shouldn't be about your company, but more so about industry news and events
related to your sector.
3. To
create the most engagement post things that are short and during times you
think your "target friends" are online.
4.
Start commenting on your friends' wall and like messages that you like within
your feed.
5.
Start asking questions on your wall. These questions should be related to your
industry. By asking questions you'll start to see more engagement from your
"target friends".
6.
After a week of engaging more heavily on Facebook you should start seeing more
friend requests. Instead of turning away people you don't know, accept them as
they could be a reader or your website or a potential customer of your
product/service.
7. At
this point you should be posting information about your company 30% of the
time. But, again, don't hard sell your product... only do soft pitches.
8.
After you spend a month or so building up your Facebook presence it
shouldn't be hard to get at least a few thousand visitors to your website just
from these 2 traffic sources.
Posted in: Traffic